30.03.16

In its broader meaning, the word spans from the Ceschins’ relationship with the natural environment to the identity of their family business. Culture, in fact, is the learning and experience acquired by an individual and processed by way of a profound personal rethinking that converts notions into moral character, spirituality and esthetic taste, in awareness of oneself and one’s universe. It’s a realization, fed by the values encompassed by Family and Nature, which in the specific realm of cultural awareness lead to the important chapter of technological progress. Excerpt from "The time of signs".